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Media Planning: A Practical Guide By Jim Surmanek
Download PDF Media Planning: A Practical Guide By Jim Surmanek
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- Sales Rank: #1004475 in Books
- Brand: Brand: McGraw-Hill
- Published on: 1996-02-01
- Released on: 1996-01-11
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .55" w x 6.00" l, .81 pounds
- Binding: Paperback
- 224 pages
- Used Book in Good Condition
Review
Media Planning: A Practical Guide is written and presented in an easy-to-use and easy-to-understand style. Media Planning provides a working knowledge of the contemporary media tools and the quantitative and qualitative analyses for which they are used. Featured topics include audiences, broadcast dayparts, reach and frequency, target rating points, media mix, demographics, and the Nielsen ratings, among many others. Concise explanations of complex concepts and terms help readers understand every aspect of media planning. In addition to featuring traditional techniques, Media Planning highlights up-to-date information about all the terminology of the new media and the "information superhighway", explaining how these technologies will affect today's media planner. -- Midwest Book Review
From the Back Cover
'Surmanek's book is an excellent media planning primer. It is both a good teaching tool and a good reference guide. It belongs on all advertising professionals' bookshelves.' -Martin Block, Ph.D.
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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