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Take Ivy
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Product details
Hardcover: 142 pages
Publisher: powerHouse Books; Reprint edition (August 31, 2010)
Language: English
ISBN-10: 1576875504
ISBN-13: 978-1576875506
Product Dimensions:
7.2 x 0.6 x 9.7 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
51 customer reviews
Amazon Best Sellers Rank:
#96,016 in Books (See Top 100 in Books)
From about 1955 to 1965 many young men in the USA were obsessed with fashion. This reproduction of the Japanese original has dozens of photos of men at Ivy League colleges during that era.I am old enough to remember older guys coming back from college wearing these styles. Today, it would be difficult to distinguish between the clothes worn by men who are in college versus young men panhandling outside of a homeless shelter.Some people will notice many that many of the photos are a bit fuzzy or faded. The original book is fifty years old and this edition is basically a photocopy of those ancient photos with a new English translation.
This is, according the publisher, a facsimile reproduction of the original 1965 book, originally, and i think exclusively, published in Japanese.Its an interesting piece of history, almost anthropology- taking a look around any campus today can yield an interesting comparison.This is NOT as the publisher has said, a high quality jcrew catalog from last season. The shots are 'on the street' not fashion set ups.What it is: A couple of Japanese men's photos and observations from a trip to America - published for a Japanese audience, presumably who had interest in dissecting the Ivy mystique. The mystique, and that era, are long gone, nevertheless i find it interesting to see how another culture, who admired us, viewed us.IF you buy the book with that understanding - then it's a good value for the price and interesting read. If you are expecting a Ralph Loren store window you'll be in for a disappointment.
It would be difficult for any book to live up to the extravagant praise the second coming of "Take Ivy" received on some of the styleblogs I read. Long available only in the rare and expensive Japanese original or in samizdat copies, the English-language release of "Take Ivy" some 45 years after it was first published was to be a milestone in menswear journalism ... even a touchstone for a new generation.So I have to admit a bit of disappointment that I wasn't entirely blown away by "Take Ivy." The photos are interesting, if often a bit grainy, but certainly illustrative of the "Ivy League" style of dress in 1965. I particularly enjoyed the text, written as it was by a Japanese author for a Japanese audience eager to know more about the trendy Ivy style. "As a Japanese man," he writes at one point, "I struggle to conceive of `campus wear' or `college fashion.' It is because we Japanese have been put under the spell of having to wear school uniforms. Japanese students are confined to wearing a stand-up collar jacket, day in and day out for many years. Having come from such a background, even scratching the surface of the general campus wear and college fashion is, undeniably, a daunting task" (p. 122).Undeniably. If there isn't much earth-shattering about "Take Ivy," it is still a useful reference to its particular time and place, and an entertaining time capsule for those of us who prefer a classic approach to men's style. A commenter on one of the styleblogs I mentioned above pointed out that nowhere in these photos is anyone wearing either Sperry Top Siders or LL Bean's Maine Hunting Boots, the supposed be-all and end-all of prep style. And while that is (undeniably, as our author would say) true, "Take Ivy" dates from 1965 while The Official Preppy Handbook, the satire that took on a life of its own as a lifestyle handbook, dates from 1980. Even in the overlapping but not identical worlds of Ivy, preppy, and American Trad style, things can change over 45 or even 15 years. "Take Ivy" is a useful indicator of how much has changed on campus and, in a certain corner of men's style, how blessedly little has changed.
This is an incredible book. It's fascinating to look at the pictures from this era. Within a few years after these pictures had been taken, the ivy look had vanished from college campuses. Kids at ivy schools began dressing just like college students at every other college.
Beautiful photography. I saw the pictures with accompanying Japanese text years ago. Upon advice of John Tinseth, I decided to pick this up, and I enjoy flipping through it from time to time. It's really an interesting look at a different time.
I've always wanted to see this book, but until now it was very expensive if you found an old copy. Now available and in English, this 1965 style book is fun to look at and read and a great resource. It is interesting that most of the guys and clothes pictured can be seen walking the streets today. These classic Ivy basics are still the norm, even with slight modifications over the years. If you're into fashion history this book is required.
Great book and an amazing historical reference on the roots of the Ivy/Trad/Prep style in the Northeast. As a California native and too young to remember the heyday, this was a great way to become familiar with the origins of this now-ubiquitous menswear style.
Not the original, that's been out of print for decades but this pays homage to it. It's a very basic book but a nice throwback to Ivy Style. A great book to flip through.
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